How Explosions Became Commonplace in Kids’ Branding. In April, Kraft launched their new Cheddar Explosion Macaroni & Cheese … and to promote the product, Kraft sponsored the demolition of Texas Stadium.… Blasts and shocks are especially common on products geared toward kids…. “We’re genetically programmed to be attracted to disturbances of the norm,” says Thomas Hine, a design historian and author of The Total Package. “Just look at movies and television—we love explosions.” It’s true. The only thing kids love more than explosive diarrhea is a controlled demolition. [thanks, s]
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How Explosions Became Commonplace in Kids’ Branding.

In April, Kraft launched their new Cheddar Explosion Macaroni & Cheese … and to promote the product, Kraft sponsored the demolition of Texas Stadium.… Blasts and shocks are especially common on products geared toward kids…. “We’re genetically programmed to be attracted to disturbances of the norm,” says Thomas Hine, a design historian and author of The Total Package. “Just look at movies and television—we love explosions.”

It’s true. The only thing kids love more than explosive diarrhea is a controlled demolition. [thanks, s]

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